According to a report released today by The Tennessean, TNA Wrestling will officially be re-branded as Global Force Wrestling, or GFW. This news comes after the announcement that the organization’s parent company, Anthem Entertainment, purchased the rights to the GFW earlier this week.
The official rebranding will take place this Sunday at “Slammiversary.” Jeff Jarrett says that the company has international momentum, and will continue to build on that in the future.
“We’re a global brand,” Jarrett said of the rebranding. “We have partnerships in Mexico, Japan, other places. Collectively coming together, we’ve combined forces and basically the rebrand final touches happen (on Sunday) at ‘Slammiversary.’”
The company will continue to keep their headquarters in Nashville, Tennessee.
Anthem Executive Vice President Ed Nordholm says that part of the company’s new objectives are to continue to create more of an international brand, as well as create their own on-demand video library, much like the WWE Network.
“One part of our international strategy is not just to take WWE-style ‘Impact’ and export it to other countries, but as well to more deeply penetrate those international markets in association with (wrestling) promotions that are centric to those markets,” Nordholm said. “The (international promotions) want to tap into our expertise to boost those shows, but also to in turn boost the GFW content.”
“The objective is to make that our own video on-demand hub,” Nordholm said.
Jarrett also says that he is very excited about the current roster and what they are able to bring to the professional wrestling market.
“Perseverance,” Jarrett said when asked to describe the company’s legacy over its first 15 years. “Nobody said it would be easy. But when you really chart the road map of the business side of things, it was a challenge day in and day out. But in spite of those business challenges, I will say the brand persevered, the talent persevered.
“And when you look back on history, 2005 to 2015, the stars of today were created right under our watch – A.J. Styles, Samoa Joe and Bobby Roode, arguably the top freshest stars in the world today. I’m excited for this roster now. I’m excited to show the next A.J. Styles to the world.”
This is exactly what the company needs. TNA has garnered such a bad reputation over the years, due to lawsuits, financial mishaps and generally bad management. There is some great talent in GFW, and as wrestling fans, we should hope for them to be successful and provide us with the best product that they possibly can.
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